Glossary Term
White Label vs. Private Label
White labeling involves reselling a generic product made by a manufacturer, while private label involves creating a unique brand and product specifications.
Choosing Your Brand Path
In White Label, the manufacturer sells the same generic product (like a generic yoga mat) to many sellers; you just put your logo on it. In Private Label, you work with the factory to make the product unique (different material, better grip, custom color). Private Label is harder but builds much more long-term value.
Labeling for Brand Recognition
Whether you go White or Private, your packaging and labeling are your "first impression." A generic Amazon FNSKU is a missed branding opportunity. Using custom labels with your **Brand Logo** and a professional layout helps elevate a simple generic product into a "Brand Experience."
- White Label: Faster time to market, higher competition.
- Private Label: Higher margins, better protection against hijackers.
- Both require Brand Registry for full protection on Amazon.